The Arborist Team

Building the Data
Layer for Trees

Trees are critical infrastructure but they're managed without the continuous intelligence that roads, buildings, or utilities receive.

Urban Tree Track Platform was created

to close that gap

turning fragmented
records into

Unified systems

Predictive planning

reactive
maintenance into

anecdotal
impact into

Verified outcomes

Why we started

Urban and institutional landscapes were growing, but long-term tree accountability was not.

The Arborist Team was formed to institutionalize how trees are tracked, assessed, and managed over time

Forests and green assets are complex, interconnected systems not isolated plantings.

Effective stewardship requires consistent field validation, structured records, and informed decision-making at scale.

Sustainable management demands visibility beyond the immediate across terrain, time, and impact.

We build systems that support measured planning, risk awareness, and responsible ecological oversight.

Our work is grounded in the experience of Atheena Exports, built on decades within the forestry and wood industry

That foundation brings practical understanding of tree lifecycle, material value, and responsible resource management to everything we do.

What are we solving

Trees are living infrastructure. They affect safety, climate resilience, biodiversity, and quality of life yet they are often managed reactively, with outdated records and fragmented processes.

Infrequent Inventories

Without up-to-date inventories, tree conditions go unnoticed for years, increasing the likelihood of preventable failures, accidents, and property damage before issues are identified.

Reactive Maintenance

When action is triggered only after complaints or failures, resources are spent responding to emergencies rather than preventing them driving up costs and missing opportunities for long-term urban cooling and climate benefits.

Unverifiable Sustainability

Planting programs move forward without tracking survival or growth, resulting in wasted investment and sustainability claims that cannot be measured, audited, or defended.

Subjective Risk Assessment

Inconsistent evaluations and undocumented decisions lead to lost institutional memory as teams change, weakening accountability and repeating past mistakes.

Urban Trees are at risk

Tree-Related Incidents

Lack Documented Risk History

Our Mission

Helping cities and forests manage trees as living assets through reliable, real-time data and professional arborist expertise.

We are building the digital infrastructure needed to monitor, protect, and sustain tree ecosystems for generations.

Meet our founder

Shaun Joseph

CEO

I come from a multi-decade forestry legacy through Atheena Exports, our family business, where I grew up working closely with wood and understanding responsible resource management.

With a Master’s in Business Analytics from Boston, I focus on building systems that combine traditional forestry knowledge with disciplined, data-driven decision-making to manage natural assets more responsibly and effectively.

Infrequent Inventories

Reactive Maintenance

Unverifiable Sustainability

Subjective Risk Assessment

Our Global Presence